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Botanica is Volume B in the UPPERCASE Encyclopedia of Inspiration. This 448-page book is a 2020 reprint of the first 2017 edition.
Botanica has a dust jacket that can be folded to reveal one of four designs. Keep the jacket around your book or use it for gift wrap, collages or other creative projects.
Designed, Edited, and Published by UPPERCASE in Calgary, Canada.
Flowers and plants have long been a muse of artists and craftspeople. Personally, I can trace my career in graphic design and publishing to a childhood interest in botany and horticulture. I used to cut out photographs of flowers and vegetables from the seed catalogues that arrived in the mail and paste them in new layouts of my own making in tiny notebooks. And although I had my own little garden plot and earned a few ribbons at the local children’s gardening competition, I realized that my true love wasn’t for the hard, dirty work involved in growing vegetables (although it is satisfying to get earthy now and again)—it was an appreciation for the beauty of the plants themselves. Sketching flowers from life and collaging pictures of plants in a scrapbook was what I enjoyed most. In a simple and organic way, led by a genuine curiosity, I had discovered illustration and design. And for the many creative and enterprising people profiled within the pages of Botanica, an infatuation with florals informed their art, careers and businesses. I’ve also included some historical sources and botanical ephemera, illustrating that we have an evergreen fascination with all things floral. Arranged alphabetically by eclectic topics, Botanica collects a veritable mixed bouquet of art, illustration and stories of botanically inclined lifestyles. Perhaps they will help sow the seeds for your own creativity!
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